Beck, John C. and Wade, Mitchell. Got Game: How the Gamer Generation is Reshaping Business Forever. Harvard Business School Press, 2004.
www.e-learningguru.com/books/gotgame.pdf
ABSTRACT
Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom generation) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential. Highlighting an important and influential new generation, this book shows why every company should make sure its people have "got game."
www.e-learningguru.com/books/gotgame.pdf
ABSTRACT
Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom generation) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential. Highlighting an important and influential new generation, this book shows why every company should make sure its people have "got game."
